This time, as our first attempt, we were involved not only in the renovation work, but also in the conceptual aspects of the renewal. We also adopted materials that were conscious of Osaka Kotetsu’s business content and corporate philosophy of “sustainable,” and expressed these throughout the space. In addition, we also proposed a mascot character to increase corporate recognition.
A flat fence was installed to hide the electrical equipment, which was visible from the road. This is an original product that we directly import from overseas, and it is unique in that it does not overlap like ready-made products.
Next to the board fence, we installed aluminum square pillars with metal-like wrapping and a gabion fence with enough gaps to prevent people from entering. By doing so, it gives an impression of both security and design, and also allows you to see a glimpse of the factory mural.
At night, the light from below creates a different atmosphere than during the day. The exterior features along the road, such as signboards and plantings, make an impressive appearance.
This mural was painted this time when we were thinking of a way to renew the atmosphere of the factory, and we suggested that we create art that would take up the large wall of the building, which is a characteristic of the Morofuku Factory. It all started with Taitai. On the wall is an impressive mural with the theme of “circulation” by COMIC HEADS, a duo of artists selected by Osaka Kotetsu. We installed lights to illuminate the mural so that it can be seen at night.
A roof balcony has been adopted as a rest space, making maximum use of the space on the outdoor stairs. By allowing access from the rest room on the second floor, you can easily experience the open outdoor space, and the space on the first floor was designed with the intention of being used as a functional space for changing clothes, etc. I did.
We also created another rest space under the stairs. By using the same material as the board fence on the road side and installing it in an enclosing manner, we have taken privacy into account, creating a relaxing space where you can spend time without worrying about the surrounding environment such as trucks. I did. Furthermore, it can also serve as a party venue for events such as social gatherings.
This space uses an eco-friendly material (LIXIL reviapave) made from waste plastic and waste wood for the floor, and we are also conscious of the exterior design in line with Osaka Kotetsu’s corporate philosophy. I’m here.
We also proposed a signboard design to embody our desire to make it easier for the general public to bring in their unwanted iron products. The factory is located on a roadside with a lot of traffic, so we wanted something simple and easy to see that would be visible to passersby and cars, so we added the mascot character “Kotetsu Friends”, which was created during the renovation, to the design to make it even more catchy. I made it into a signboard.
“Kotetsu Friends” is a character created with a focus on the iron products that are actually brought in to spread the word that iron recycling is something that is familiar to people. The iron products that are indispensable to Osaka Kotetsu’s business, and by extension, to our lives, are our “friends” and have been affectionately named “Kotetsu Friends” to express the fact that they are abundant in our daily lives. We created multiple characters.
We also produced about 10 types of novelty badges to be distributed at events and other events, and many people received them as prizes at our booth.
By creating a space where you can feel the “character” of your company,
Help with re-branding
We help companies enhance their brand value and create a working environment that embodies their ideals.
Creating outdoor spaces in homes and public spaces provides a place for people to gather naturally and has the potential to solve a variety of problems. We will provide various proposals regarding rebranding in response to corporate issues.
1. Corporate exterior/renovation: We conduct interviews and create a space that embodies the company’s unique character.
2. Realization of management philosophy: We will help you realize your management philosophy by creating a vision map.
3. Creation of logos and characters: We also create logos and characters to strengthen your company’s brand image.
Through these services, Hanwa Homes Co., Ltd. increases a company’s brand value and creates a working environment that embodies its philosophy.